Our primary goal at ProTrain College is to assist students in their quest to learn the skills necessary for career advancement. We also collaborate with employers looking to equip their employees with skills training. Our certification courses cover skills and knowledge that are proven to be beneficial in the workplace. They do not cover fluff or irrelevant information.
The question for this post is one of financial investment. How does investing in certification courses pay off in the long run? We can answer the question from both the employee and employer’s perspective. Both benefit from practical and proven skills training.
The Employee’s Perspective
Many of our students are adults already in the workforce but looking to add to their current skills. Some might even be looking to launch new careers completely separate from what they currently do. In either case, a certification course or two gets the ball rolling.
Investing in certification courses:
1. Increases an Employee’s Value Proposition
Marketers frequently talk about value proposition in terms of what a company can offer its customers. But there is another way to look at it: the employee’s value proposition. What does an employee offer that makes them indispensable to the employer?
Investing in certification training can significantly increase an employee’s value proposition. A more skilled employee with a larger body of knowledge becomes more valuable.
2. Boosts Earnings Potential
It may seem unbelievable but completing just a single certification course could increase an employee’s earnings potential quite a bit. The more specialized a course and its subsequent knowledge, the greater the impact on earnings.
3. Increases Career Opportunities
Employees also benefit from certification courses by increasing their own opportunities. Every added skill has the potential to open new doors for career advancement. Even jumping careers isn’t out of the question with the right training.
The Employer’s Perspective
We do not want to ignore employers in this discussion because they benefit from investing in certification courses as well. How? Consider the following:
1. Greater Productivity and Efficiency
Proper training tends to make employees more productive and efficient. Because they learn better ways to do things, they can lay aside what they used to do in favor of more efficient practices. Their employers reap the benefits.
2. Higher Retention Rates
Properly trained employees are likely to stick around longer. Why? Because they feel more valued. They feel like they have more to contribute. When employees are happy with their current work situations, they are less likely to look for greener pastures.
3. Opportunities for Innovation and Adaptation
Investing in certification training can bring employees up to speed with the latest industry best practices and knowledge. That can pay off from the employer’s perspective by way of more innovation and adaptation. Opportunities to innovate and adapt arise as newly trained employees put their knowledge to practical use.
In addition, upskilled workers in tech-oriented positions tend to adapt to new technologies more easily. They are good resources for helping their coworkers adapt as well.
The Return on Investment
Underpinning the entire discussion is the return on investment. Is it quantifiable? Some business experts believe it is. For the employee, it is a matter of looking at the potential financial and career benefits of investing in training. The employer’s perspective is rooted in productivity and profits.
From our view, investing in certification courses offers planning to gain for both employees and employers. If you’d like to know more about the ProTrain College courses that could benefit you or your company, contact us at (844) 292-8641 or send a message to info@protrain.edu.