Students will:
- identify the basic principles of the travel industry
- list the various modes of travel and types of travel
- describe the strategies for sales and marketing in the travel industry
- identify the opportunities and work venues available for the travel agent
- demonstrate proficiency in the technology used in the travel agency
Course Outline:
Lesson 1: Introducing the World’s Largest Industry, Tourism
This lesson will provide a general overview of the tourism industry and will introduce students to basic concepts.
Lesson 2: Marketing to the Traveling Public
This lesson will provide an overview of the types of tourists and the ways in which they can be marketed to.
Lesson 3: Delivering Quality Tourism Services
In this lesson, you will learn more about travelers and how tourism suppliers identify and deliver quality services.
Lesson 4: Bringing Travelers and Tourism Service Suppliers Together
This lesson takes an in-depth look at the multifaceted distribution systems and sales functions that link travelers and tourism suppliers.
Lesson 5: Capturing Technology’s Competitive Advantages
This lesson explores how technology has shaped and continues to change every aspect of the tourism industry.
Lesson 6: Transportation
This lesson will focus on the marketing, management, and financial issues facing transportation.
Lesson 7: Accommodations
This lesson will focus on the marketing, management, and financial issues facing the accommodation service industry.
Lesson 8: Food and Beverage
This lesson will focus on the marketing, management, and financial issues facing the food and beverage service industry.
Lesson 9: Attractions and Entertainment
This lesson will focus on the marketing, management, and financial issues facing the attractions and entertainment industry.
Lesson 10: Destinations
This lesson will focus on the marketing, management, and financial issues facing the travel destination industry.
Lesson 11: Economic and Political Impacts of Tourism
This lesson will explore the economic and political forces that shape the current and future operating environment for every person and organization that is found in the tourism model.
Lesson 12: Environmental and Social/Cultural Impacts of Tourism
This lesson will explore the environmental and social/cultural forces that shape the current and future operating environment for every person and organization found in the tourism model.
Lesson 13: Sustaining Tourism’s Benefits
This lesson is devoted to exploring how the benefits of tourism can be maintained.
Lesson 14: Sustaining Tourism’s Benefits
This lesson will explore the future or tourism and discuss potential initiatives and developments.
