This course prepares a student to take the National Retail Foundation Business of Retail – Operations and Profit national certification exam.
Course Outline:
Lesson 1: Welcome to the Business of Retail
- Welcome to Retail
- Retail Operations Overview
- The Retail Ecosystem
- Distribution Channels and Retail Ownership
- The Economic Impact of Retail
- Team, Inventory, and Marketing
- Technology, Tools, and Financials
- Competitors
Lesson 2: Retail Operations
- Inventory Management
- Supply and Demand
- The Store Inventory Life Cycle
- Conducting Physical Inventory
- Loss Prevention
- External Theft: Shoplifting, Customer Fraud, and Ecommerce Fraud
- Internal Theft: Employee Theft and Employee Fraud
- Operational Errors and Vendor Fraud
- Workplace Safety
- Workplace Safety Policies and Processes
- Common Safety Problems
- Handling Workplace Accidents and Emergencies Situations
Lesson 3: Marketing and Merchandising
- Marketing
- Brand Marketing
- Marketing Plan Components
- Marketing Approaches and Technologies
- Merchandising
- Organizing and Maintaining Product Storage
- Inventory Management Systems
- Visual Merchandising
Lesson 4: The Retail Profit Model
- Calculating Profit
- Financial Results
- Financial Terms
- Gross Profits and Profit Margin Percentages
- Understanding the Impact
- Costs Associated with Retailing
- Determining Product Pricing
- Pricing Strategies
Lesson 5: Building Your Career
- Finding the Ideal Retail Job for You
- Exploring Retail Jobs: Crafting an Ideal Resume and Elevator Pitch
- Searching for Jobs Online
- Building and Maintaining Your Network
- Getting Your Ideal Job
- Applying for a Job
- The Interview Process
- Reviewing a Job Offer
- Growing Your Skills
- Receiving and Applying Feedback
- Acquiring New Skills
- Key Performance Indicators (KPIs)
- Planning and Following a Career Path
- Personal Career Planning
- Achieving Career Goals
- Effectively Managing Others
Certification(s):
This course prepares a student to take the National Retail Foundation Business of Retail – Operations and Profit national certification exam.