Students will:
- Interact with AI chatbots effectively and efficiently.
- Use AI tools responsibly.
- Conduct AI-driven research on buyers, companies, and industry trends.
- Personalize outreach and generate sales messaging with AI.
- Automate prospecting and lead management with AI.
- Use AI to prepare for, document, and analyze sales meetings.
- Co-develop solution strategies and proposals using AI.
- Develop account growth and expansion strategies with AI.
- Build sales skills through AI-driven analysis.
Course Outline:
Lesson 1: Course Kick-Off and AI Basics
Modern AI can shrink hours of manual research and writing into minutes, but only if you know how to steer it and keep customer data safe. In this opening module you will see exactly how the course and CompCert credential fit into your career goals, then benchmark your current skills with a short pre-assessment. Next, you will master prompt fundamentals that make chatbots deliver usable answers on the first try. Finally, you will explore practical guidelines for spotting AI errors and protecting sensitive information before you move deeper into sales-focused workflows.
Lesson 2: AI Powered Research and Intelligence
Insightful outreach begins with strong intelligence, and AI can collect that intelligence in minutes instead of hours. In this module you will learn to scrape public sources for company facts, build detailed buyer personas, and surface market trends that sharpen your value story. You will also discover how to analyze a prospect’s communication style so every outreach feels tailor-made. By the end, you will package these insights into concise briefs and battle cards that set you up for winning conversations.
Lesson 3: AI for Prospecting and Outreach
Scaling personalization is no longer a copy-and-paste grind. This module shows you how AI can score leads by conversion likelihood, draft multi-channel sequences, and craft conversation hooks that resonate without sounding robotic. You will learn to preserve your authentic voice while letting AI handle the heavy lifting, freeing you to focus on strategic selling activities.
Lesson 4: Meeting Prep and Discovery with AI
Preparation and follow-through win deals. In this module you will build concise meeting briefs, craft sharper discovery questions, and transform call recordings into summaries, action items, and CRM-ready notes. AI will handle the admin overhead so you can focus on uncovering needs and advancing opportunities.
Lesson 5: Use AI to Craft Proposals and Negotiate Deals
A persuasive proposal paired with confident objection handling can clinch the win. This module teaches you to collaborate with AI on value-focused proposals, build data-driven ROI analyses, and rehearse negotiations so you walk into executive reviews fully prepared.
Lesson 6: AI Coaching and Content Repurposing
A closed deal is packed with lessons you can use to improve skills and expand revenue. In this final module you will feed transcripts into an AI coach for targeted feedback, transform success stories into shareable content, and uncover upsell or cross-sell opportunities already hiding in your customer data.
