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Topics include:
- Explain business uses of social media.
- Identify steps involved in a creating successful social media campaign.
- Discuss crowdsourcing and crowdshaping strategies.
- Identify strategies and tactics for creating and using folksonomies.
- Summarize and deploy typical social media metrics.
- Explain the concept of gamification in relation to social media, including peer-based endorsements.
- Identify and use tactics for gathering and analyzing data.
- Explain specific user-tracking techniques.
- Track virtual and brick-and-mortar business using social media and Web technologies.
- Explain and interpret data reuse strategies.
- Create reports about strengths and deficiencies of existing social media strategies.
Prerequisites:
The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Internet Business Associate course, the CIW Site Development Associate course, the CIW Advanced HTML5 & CSS3 Specialist course and the CIW User Interface Designer course, or equivalent knowledge.
Target Audience:
- Web designers
- Internet consultants
- IT professionals
- Marketing professionals
- Web and graphic artists
- Business professionals
The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.
Course Outline:
Introduction to Social Media
- Social Media Introduction
- What Is Social Media?
- Social Media Foundation Technologies
- Social Media Communication Methods
- Social Media Consumers
- Types of Social Media
- Mobile Social Media
- Social Media Engagement
- Introduction to Social Media Tools
Using Social Media in Business
- Embracing Social Media
- Business Adoption of Social Media
- Organizational Goals for Social Media
- Social Media Job Roles
- Social Media Impact on Business
- Boosting Brand Recognition
- Advantages of Social Media in Business
Developing a Social Media Strategy
- Social Media Strategies
- Listening and Analyzing
- Analyzing Market Segments Personas
- Targeting the Audience
- Using a SWOT to Analyze a Social Media Plan
Creating a Social Media Campaign
- What Is a Social Media Campaign?
- Planning a Social Media Campaign
- Campaign Project Management
- Planning a Campaign
- Campaign Strategies and Tactics
- Developing Social Media Content
- Curating Content
Social Media Platforms
- Platform Selection
- Choosing the Appropriate Platform
- Google+
- Media Sharing
- Industry or Niche Platforms
- Social Media Communities
- Gaining an Advantage from Social Media Trends
Presentations and Business Blogs
- Social Presentations
- Planning a Presentation
- Developing Presentations
- Promoting Your Presentations
- Delivering Presentations
- Presentation Follow-up and Analysis
- Presentation Technologies
- Business Blogs
Risks, Reputation, and Crisis Response
- Social Media Risks
- Assessing Risks
- Risk Management Strategy
- Social Media Policies
- Managing Social Media Data
- Legal and Regulatory Compliance
- Reputation Management
Social Media Advertising
- Social Media Advertising
- Advertising on Facebook
- Advertising on Instagram
- Advertising on Twitter
- Advertising on LinkedIn
- Advertising on Google Platforms
- Advertising on Pinterest
- Selecting the Best Advertising Platform
- Social Media Advertising Best Practices
Social Media Metrics and Analytics
- Social Media and Big Data
- Social media mining
- Social Media ROI and Metrics
- Tools for tracking metrics
Reports and Optimization
- Social Media Reports
- Social Media Optimization (SMO)
All necessary materials (online eBook) are included.
Certification(s):
The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.
